personality products
mr. beast believes the opportunity for legacy product (think hersheys) to be dethroned by more relevant media personalities (influencers) is wide open.
having tried beast bars & burgers, prime by paul & ksi, etc i understand the theory. the product has been rather lackluster however.
enter neutonic by chris williamson
the product is amazing. not some 300+ mg sugar water. just your normal cup of coffee (120).
why it feels worth writing about is that this is the first personality product i’ve tried that feels in total alignment.
brief context:
chris can be thought of as the wholesome side of manosphere internet. a british jock w an undercover nerd inside. having conversations w ppl he wants to learn from. creating a media empire i would have my nephews watch when they get to their early 20s
as such a “productivity drink” is fully in line with his brand (✅).
his asymmetry leans into neutropics - an evolution of bro science turning into performance studies (✅).
and placebo or not, this drink feels like a cognitive rocket ship without the caffeine shakes.
the product is better (✅)
if you pay close attention to the host of podcasts that were just ‘verified’ due to their influence in the last american election, you may see cans of neutonic product placed.
shortly thereafter i wouldn’t be surprised if you start seeing them being consumed in the gen z influencer media. or front and center at your local shops.
youtubers seem ancient now w tiktok being so large. but pre-digital life only ended in the 1990s.
eventual success stories like chris are the beginning.